NYTimes, vida e cultura

Nos últimos tempos (não faz tão pouco tempo assim, na verdade), adquiri o hábito de dar uma olhada diariamente no NYTimes. Acabo lendo os textos sobre tecnologia, arte, comunicação, estilo de vida e tal. Sempre acho coisas bem legais. A maioria delas tenho publicado no blog do meu grupo de pesquisa do mestrado, o Fragmentos de Sentido. Provavelmente, quando eu terminar o mestrado no final do ano, vou parar de alimentar o blog e vou começar a postar os textos por aqui.

Hoje, recomendo esse texto sobre o twitter do NYTimes de sexta:

The Way We Live Now

I Tweet, Therefore I Am

Published: July 30, 2010

By PEGGY ORENSTEIN

On a recent lazy Saturday morning, my daughter and I lolled on a blanket in our front yard, snacking on apricots, listening to a download of E. B. White reading “The Trumpet of the Swan.” Her legs sprawled across mine; the grass tickled our ankles. It was the quintessential summer moment, and a year ago, I would have been fully present for it. But instead, a part of my consciousness had split off and was observing the scene from the outside: this was, I realized excitedly, the perfect opportunity for a tweet. 
I came late to Twitter. I might have skipped the phenomenon altogether, but I have a book coming out this winter, and publishers, scrambling to promote 360,000-character tomes in a 140-character world, push authors to rally their “tweeps” to the cause. Leaving aside the question of whether that actually boosts sales, I felt pressure to produce. I quickly mastered the Twitterati’s unnatural self-consciousness: processing my experience instantaneously, packaging life as I lived it. I learned to be “on” all the time, whether standing behind that woman at the supermarket who sneaked three extra items into the express check-out lane (you know who you are) or despairing over human rights abuses against women in Guatemala.

Each Twitter post seemed a tacit referendum on who I am, or at least who I believe myself to be. The grocery-store episode telegraphed that I was tuned in to the Seinfeldian absurdities of life; my concern about women’s victimization, however sincere, signaled that I also have a soul. Together they suggest someone who is at once cynical and compassionate, petty yet deep. Which, in the end, I’d say, is pretty accurate.

Distilling my personality provided surprising focus, making me feel stripped to my essence. It forced me, for instance, to pinpoint the dominant feeling as I sat outside with my daughter listening to E.B. White. Was it my joy at being a mother? Nostalgia for my own childhood summers? The pleasures of listening to the author’s quirky, underinflected voice? Each put a different spin on the occasion, of who I was within it. Yet the final decision (“Listening to E.B. White’s ‘Trumpet of the Swan’ with Daisy. Slow and sweet.”) was not really about my own impressions: it was about how I imagined — and wanted — others to react to them. That gave me pause. How much, I began to wonder, was I shaping my Twitter feed, and how much was Twitter shaping me?

Back in the 1950s, the sociologist Erving Goffman famously argued that all of life is performance: we act out a role in every interaction, adapting it based on the nature of the relationship or context at hand. Twitter has extended that metaphor to include aspects of our experience that used to be considered off-set: eating pizza in bed, reading a book in the tub, thinking a thought anywhere, flossing. Effectively, it makes the greasepaint permanent, blurring the lines not only between public and private but also between the authentic and contrived self. If all the world was once a stage, it has now become a reality TV show: we mere players are not just aware of the camera; we mug for it.

The expansion of our digital universe — Second Life, Facebook, MySpace, Twitter — has shifted not only how we spend our time but also how we construct identity. For her coming book, “Alone Together,” Sherry Turkle, a professor at M.I.T., interviewed more than 400 children and parents about their use of social media and cellphones. Among young people especially she found that the self was increasingly becoming externally manufactured rather than internally developed: a series of profiles to be sculptured and refined in response to public opinion. “On Twitter or Facebook you’re trying to express something real about who you are,” she explained. “But because you’re also creating something for others’ consumption, you find yourself imagining and playing to your audience more and more. So those moments in which you’re supposed to be showing your true self become a performance. Your psychology becomes a performance.” Referring to “The Lonely Crowd,” the landmark description of the transformation of the American character from inner- to outer-directed, Turkle added, “Twitter is outer-directedness cubed.”

The fun of Twitter and, I suspect, its draw for millions of people, is its infinite potential for connection, as well as its opportunity for self-expression. I enjoy those things myself. But when every thought is externalized, what becomes of insight? When we reflexively post each feeling, what becomes of reflection? When friends become fans, what happens to intimacy? The risk of the performance culture, of the packaged self, is that it erodes the very relationships it purports to create, and alienates us from our own humanity. Consider the fate of empathy: in an analysis of 72 studies performed on nearly 14,000 college students between 1979 and 2009, researchers at the Institute for Social Research at the University of Michigan found a drop in that trait, with the sharpest decline occurring since 2000. Social media may not have instigated that trend, but by encouraging self-promotion over self-awareness, they may well be accelerating it.

None of this makes me want to cancel my Twitter account. It’s too late for that anyway: I’m already hooked. Besides, I appreciate good writing whatever the form: some “tweeple” are as deft as haiku masters at their craft. I am experimenting with the art of the well-placed “hashtag” myself (the symbol that adds your post on a particular topic, like #ShirleySherrod, to a stream. You can also use them whimsically, as in, “I am pretending not to be afraid of the humongous spider on the bed. #lieswetellourchildren”).

At the same time, I am trying to gain some perspective on the perpetual performer’s self-consciousness. That involves trying to sort out the line between person and persona, the public and private self. It also means that the next time I find myself lying on the grass, stringing daisy chains and listening to E. B. White, I will resist the urge to trumpet about the swan.

Peggy Orenstein is a contributing writer. Her book "Cinderella Ate My Daughter" will be published this winter.